\n<\/p>\n
Fortnum & Mason has revealed its new Christmas campaign, created by London studio Otherway in collaboration with BAFTA-winning animation house Studio AKA. Titled A Fantastical Christmas, the work builds on last year’s festive direction, but focuses firmly on the brand’s historic home at 181 Piccadilly.<\/p>\n
The campaign continues Fortnum’s partnership with Berlin-based illustrator Olaf Hajek, whose hand-painted characters are closely associated with the brand’s Christmas identity. This time, characters take viewers on a unique tour of the building, going behind the scenes to reveal the craft, care and seasonal rituals that go into Fortnum’s products.<\/p>\n
In the 30-second Hero film, the animated cast goes through a sequence of short vignettes: adding fizz to champagne, wrapping the famous gift boxes, preparing tea, and finally, assembling a barrier that leads out of the building in the closing shot. The moment also nods to Fortnum’s newly unveiled double helix staircase, which opened last month, as a sweeping architectural centerpiece.<\/p>\n
\n