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Most brand projects that come to the studio usually come with a brief for the outside world. Designers are asked to persuade consumers, attract donors, or reassure stakeholders, and the work is shaped by how a brand appears to the public. In contrast, the Woodland Trust’s latest project turns that model on its head. Rather than targeting the general public, the charity asked design studio Cubic to focus solely on its people. Although it is one of the UK’s most recognized conservation charities, it had found that its own brand was being misunderstood by the people who use it every…
Today’s episode is a special rerun from the Afford Anything “Greatest Hits” vault, which is especially timely as we go through peak shopping season. Originally broadcast in January 2020, this conversation with behavioral economist Jeff Crisler explores the psychology behind sales, discounts, so-called “free shipping,” and all the subtle emotional triggers that influence the way we spend. If you have ever wondered what a $100 sweater marked down to $60 Feels so much better than buying a regular $60 sweater (even though the price is the same), this episode makes exactly why. Jeff and Paula explore five common money mistakes…
Creative agencies are swimming upstream. Uncommon recently introduced a global rebrand of JD Sports – with a custom typeface, design toolkit and a repositioning that will be implemented across 38 markets. Traditional ad shops are suddenly doing work that used to be exclusively the responsibility of us branding agencies. Some people are getting their shorts twisted. The thinker himself writes: “Creative agencies are encroaching on brand territory.” “The lines are blurring.” “What does this mean for specialist studios?”. Everyone is treating it as a mutual quarrel, as if someone is stealing lunch money. But here’s what we’re not seeing: It’s…
Last year, renowned New Yorker writer David Grann talked to neiman storyboard about his book, betThe interviewer asked Gran how he keeps getting the kind of stories that most writers dream of getting even once in their life, Gran responded as follows: “Coming up with the right idea is the hardest part. First, you try to find a story that grabs you and has compelling themes. Then, you ask: Are there the underlying ingredients to tell that story? … The third level of inquiry is: Does the story have another dimension, rich themes, or trap doors that lead you to…
We roam this earth like bewildered animals trying to reclaim the divinity within us – descendants of the great apes who invented gods so we could reflect our best and rein in our worst, but we are still and have always been our own shepherds. In a time of crisis for humanity, amidst the massacres and wars and burning forests and firing squads of self-righteousness, the only true remedy is to remember what it means to be human – its complexities, contradictions, the immensity of capabilities that allow us to choose who we are, as a person and as a…
I’m on vacation. Here are some old letters that I’m refurbishing rather than leaving to wither in the archives. 1. My boss keeps rotting the food in our shared office I just started a new job that I was thrilled to get and am really enjoying it so far. I share an office with a person who is my immediate supervisor and is training me. He’s been training me well and he’s a really nice guy, but there’s one big problem: When he brings lunch to work, he doesn’t take his leftovers home. As a result, there are at least…
Last updated:November 29, 2025, 12:06 ISTHere’s your complete December guide to every major deadline, rule change and compliance requirementMajor financial changes in December 2025: December will also see important compliance dates for PAN-Aadhaar linking and the last opportunity for central government employees to switch from NPS to Unified Pension Scheme (UPS).There are key financial deadlines coming up in December for bank customers, pensioners, PAN card holders and taxpayers. From SBI shutting down its mCash service, to the last date for submitting life certificate, to important income tax deadlines for filing ITR, many rules are changing. December will also see important…
My Buddhism and my career have always been interconnected. I became a Buddhist sitting in front of a bank of police radios in the old newsroom montreal starWhere I was a junior police reporter. I opened a book on Buddhism that I had gone to buy and felt an immediate and deep connection. I knew at that moment that was me, and I have been a Buddhist ever since. In later years, I alternated a career as a television reporter for the Canadian Broadcasting Corporation with odd jobs like spending a year alone in a cabin in the woods and…
Our Monthly Happiness Calendar for Teachers is a daily guide to building kind, happy schools where everyone feels included. This month, Find out how giving back brings joy and nourishes your soul With daily tips from the Greater Good Science Center. Discover more keys to well-being with teachers working for broader well-being in our Winter/Spring communities of practice. Learn more and register here, To open the clickable calendar, click on the image below. (Please note: If you are having trouble clicking the calendar link from the Chrome browser, try these tips To fix the problem or try a different browser.)
Time to Invest, Make Money Work for You, Coins | Image Credit: The Smart Investor Investing in 2026 starts with one question: How should you put your money to work? Whether you have $10,000, $100,000 or even $1,000,000 to invest, the principle remains the same. You want to grow your money. You want to start over. But as soon as you open your brokerage app, the options abound. should you buy one or all of the banksOr go to all REITs since interest rates are going downMaybe tech stocks should be the ones to take advantage of the AI boom,…